May 30, 2013 Leave a comment
Most of my posts, if not all of them, have been about my ill-conceived and badly carried out plans on how to produce a book and then go about marketing it; this post will be no exception.
I previously posted a link to the book trailer I made to promote my book, The Dead Famous. It wasn’t made too seriously (as I think was obvious from the clip) but it was fun to make and taught me, if nothing else, at least how to use iMovie for mac. It also taught me a couple of other things:
1) Cemetery workers are really suspicious of people walking around with cameras.
2) Cemetery workers are realy suspicious of people walking around with spades.
3) Cemetery workers are really suspicious of people walking around with balaclavas.
It took about two days to film, edit, and finalise the video before finally uploading it to youtube. The problem is that, once uploaded, it’s very difficult to get viewings without paid promotion. Nevertheless, I quickly gained a large number of views within the first few days and I also submitted it to the International Movie Trailers Festival (which has a “book trailers” section) which also seems to have generated a good deal of the attention I needed for it.
Lastly, I ensured that everywhere either my book or my author profile was featured throughout the internet, a link to or embedded version of the video was featured (for example Amazon allow authors to create their own pages with accompanying media)
It’s hard work, and I have complete respect for anyone that has not only made a trailer but also made a success of it. I can’t say that my sales have risen significantly, but it’s been a fun learning curve as has this whole writing experience so far 🙂